Your competitor shipped half the features you did — but their customers know about all of them. Go from commit to announcement in 90 seconds, not 2 weeks.
Join 12 founders already on the waitlist →
Your team ships. Customers don't notice.
of your engineering work is invisible to customers
average time from ship to announce (if it happens at all)
revenue from the feature your competitor just copied and marketed better
"Our product is better. Their marketing is better. Guess who's winning?"
→ You built the better product. They built the better business.
"We ship 10 features a month but only announce 2."
→ 80% of your engineering impact is invisible to customers.
"By the time marketing catches up, we've already shipped the next thing."
→ Your GTM is always a step behind your product.
"I don't have budget for a dedicated PMM yet."
→ Exactly. That's why you need automation, not headcount.
Everything you need to announce your product updates.
5-tweet thread announcing your features in your brand voice.
5 emails for nurture campaigns and feature adoption.
Customer-facing version summary, ready to publish.
Your own changelog.yourcompany.com — hosted, branded, zero setup.
Benefits-focused breakdown for marketing teams.
Thought leadership post for professional networks.
3 variations for paid campaigns and promotions.
Three steps. Scale your GTM without hiring more marketers.
Link to your team's repo. We pull the latest updates automatically.
Our AI identifies updates your customers care about. Review what matters.
Get 7 marketing assets. Edit, download, and share across all channels.
Your competitor announces in 2 weeks. You announce in 90 seconds. Same features. Different outcome.
Scale your GTM without scaling your team. One PMM can do the work of three.
Every channel tells the same story. Twitter, email, release notes — aligned automatically.
Everything you need to know about Updateberry
We'll personally make it work.
Hop on a call with us and we'll configure your brand voice together. If after that you're still not generating content you love, we'll keep working with you until you do — at no extra cost.
You're not on your own. We succeed when you succeed.
Our AI looks for signals that indicate customer impact:
Internal refactors, tests, and CI/CD changes are filtered out. You review everything before publishing.
Currently supported:
Coming soon: Bitbucket, Azure DevOps, Linear, Jira. Tell us what you need during beta.
Nope. Updateberry is built for PMMs and founders. Setup is a read-only OAuth connection to your repo.
You can be up and running in a minute — no engineering tickets required.
Updateberry saves your PMM team 4+ hours per release. That's time they can spend on strategy, positioning, and campaigns that drive revenue.
One PMM can handle 3x more releases with Updateberry. Scale your GTM without scaling headcount.
Yes. You can set tone, preferred terminology, and example content. The AI learns your voice and applies it across formats.
We're in waitlist/beta right now. Early access will be free during the beta, and pricing will be announced before launch.
Yes. Updateberry uses read-only OAuth access to commit metadata. We never write to your repo, and data is encrypted in transit.
Only for the first 30 founders who join before we launch.
How to scale marketing without hiring a team
$79 value30-min personal call to configure your voice profile
$199 valueUnlocked immediately when you join beta
$197 value50% off annual plan — locked in forever
$594 savingsTotal value: $1,069 FREE for founding members
We'll personally configure your brand voice — free.
When you join, hop on a 30-min call with us and we'll set up your brand voice, tone, and templates together. You'll be generating on-brand content in your first session — or we keep working until you are.
Get early access + $1,069 in bonuses.
Free during beta. No credit card required.
🎉 You're on the list!
We'll reach out when it's your turn for early access.