Privacy Policy

Last updated: March 22, 2026

Updateberry provides free product marketing tools and a platform for creating release communications. This policy explains what data we collect and how we use it.

1. Information We Collect

Free Tools (No Account Required)

When you use our free PMM tools, we may collect:

  • Email address — if you choose to receive results or follow-up resources
  • Company name — optional, for personalizing reports
  • Tool inputs — such as commit messages, release notes, or feature descriptions you submit for analysis
  • Questionnaire responses — for tools like the Brand Voice Questionnaire
  • Usage analytics — pages visited, tools used, session duration
  • Marketing attribution — UTM parameters (source, medium, campaign, content, term) if you arrived via a marketing link

Registered Accounts (GitHub OAuth)

When you sign up for a full account, we collect:

  • GitHub profile data — name, email, and profile information from GitHub OAuth
  • Repository access — access tokens to connect your GitHub repositories (stored encrypted)
  • Brand profile data — business stage, target audience, marketing channels, competitive positioning
  • Billing information — processed securely via Stripe (we don't store card numbers)

Automatically Collected

  • Session data — anonymous session IDs to track tool usage
  • IP address — for analytics and security purposes
  • Device information — browser type, operating system

2. How We Use Your Information

We use the information to:

  • Process and deliver tool results (e.g., analyzing commits, grading release notes)
  • Send follow-up emails with resources and product updates (you can unsubscribe anytime)
  • Improve our tools and develop new features
  • Track marketing campaign performance via UTM parameters
  • Process payments for paid subscriptions (via Stripe)

3. Third-Party Services

We use these third-party services:

  • Datafa.st — Website analytics (page views, user behavior)
  • OpenAI — AI-powered analysis for our tools (commit analysis, feature translation, etc.)
  • GitHub — OAuth authentication and repository integration
  • Stripe — Payment processing for subscriptions

Each service has its own privacy policy governing their use of data.

4. Data Security

We take reasonable measures to protect your personal information:

  • Encrypted storage of sensitive data (access tokens, etc.)
  • HTTPS encryption for all data transmission
  • Access controls and authentication for user accounts
  • Regular security updates and monitoring

5. Data Sharing

We do not sell, trade, or rent your personal information. We may share data with:

  • Service providers who assist in tool operation (OpenAI, Stripe, GitHub)
  • Analytics providers (anonymized/aggregated data)
  • Legal authorities when required by law

6. Your Rights

You have the right to:

  • Access your personal data upon request
  • Request deletion of your data
  • Unsubscribe from marketing emails (link in every email)
  • Delete your account through your account settings

7. Contact Us

For questions about this Privacy Policy or to exercise your rights, contact us at:

[email protected]

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