What Is a Feature Announcement?
A feature announcement is a customer-facing message that introduces a new feature, explains why it matters, and tells users what they can do with it.
Why does it matter?
A feature announcement helps teams go beyond listing what shipped. It frames the customer problem, the value of the change, and the action users should take next. That makes it a core part of PMM-led release communication.
Examples
Announcing AI summaries for weekly product updates.
Explaining a new SSO enforcement feature for workspace admins.
Introducing custom roles with examples of who benefits from them.
How is it different?
A feature announcement usually focuses on one important launch and explains the value in more depth. It differs from release notes, which often summarize multiple changes in one release, and from a general product update, which can be a broader bucket for several communicated changes.
FAQ
How is a feature announcement different from release notes?
A feature announcement usually focuses on one important launch and explains the value in more depth, while release notes often cover multiple updates in one release.